Strategist · Founder · Educator

Building brands,
businesses & people.

I've spent 15+ years scaling some of the world's biggest brands through performance media — and built three companies of my own along the way. Now I help businesses grow and people find their next chapter.

Omer Nisar
15+
Years in Media
Trusted By & Worked With
Amazon Pepsi AT&T Target Sony Music FedEx Under Armour Pfizer

Growth happens in the spaces between.

My career hasn't followed a straight line — and that's the point. I've led biddable media at data-driven agencies, run U.S. agency marketing at Amazon, and built brands from scratch across lifestyle, education, and consumer products.

I believe the most interesting work happens at the intersections: where strategy meets creativity, where corporate experience meets entrepreneurial instinct, and where professional ambition meets personal transformation.

Whether I'm architecting a multi-million dollar media plan, mentoring the next generation of marketers, or co-founding a business with my sister, I bring the same thing to every room: a bias for action, a love of building, and the belief that your next chapter can always be your best one.

15+
Years in Digital Media
3
Companies Founded
$100M+
Media Budgets Managed
NASM
Certified Trainer

From agency floors to
the C-suite and beyond.

A career built on driving measurable growth for the world's most recognized brands.

VP, Head of Biddable Media
Known — Data-Driven Media Agency
Current
Leading paid search, paid social, and programmatic operations across a portfolio of high-profile client accounts. Driving cross-functional integration of biddable channels, DV360 adoption, and retail media practice development.
Head of US Agency Marketing
Amazon
Previous
Led agency-facing marketing programs across the U.S., bridging Amazon's advertising products with the agency ecosystem. Developed strategic partnerships and scaled go-to-market initiatives for Amazon's advertising suite.
Senior Roles in Biddable Media
OMD / Digitas
Previous
Built and scaled performance media practices at two of the world's largest agency networks. Led programmatic strategy, managed cross-channel campaigns for Fortune 500 clients, and mentored teams of media professionals.
Marketing & Media Roles
Equinox · Sony Music · Universal Music
Earlier Career
Cut my teeth at the intersection of culture, brand, and media — working across fitness, music, and entertainment. These early roles shaped my understanding of how brands connect with audiences at a visceral level.

The brands and teams
behind the work.

From Fortune 500 giants to culture-defining companies — I've had the privilege of working with and for some of the best.

Companies I've Worked For
Amazon
Equinox
Sony Music
Universal Music
Known
OMD
Digitas
Brands I've Worked With
Pepsi
AT&T
Target
Under Armour
FedEx
Pfizer
SAP
Philips
Atoms
Halcyon
Publix
McAfee

Built from scratch.
Driven by purpose.

Three companies across three industries — each one born from a belief that something better was possible.

Active
Between Spaces
Clothing & Lifestyle Brand
Co-founded with my sister, Between Spaces is a brand built around life's transitions — the moments between who you were and who you're becoming. From apparel to scented candles, every product is designed for people in motion.
Active
Ms. Suzie's
Education Startup
An ed-tech platform connecting globally rooted families with vetted international tutors. Serving as marketing consultant, building out creative strategy, paid media infrastructure, and ambassador programs from the ground up.
Completed
Hero Clean
Consumer Products
A cleaning product line that brought performance and design to an overlooked category. A completed chapter that taught me everything about product development, retail distribution, and building a brand from zero.

Two ways to work with me.

Whether you're growing a brand or growing yourself — I bring the same strategic rigor and honest perspective to both.

📊
Brand & Media Consulting
For businesses and marketing teams who need strategic firepower. I bring 15+ years of performance media expertise — from programmatic and paid social to retail media and measurement.
  • Paid media strategy & audit
  • Programmatic & DV360 consulting
  • Retail media & Amazon advertising
  • Performance measurement & analytics
  • Marketing team structure & hiring
  • Go-to-market & launch strategy
Book a Strategy Call →
🧭
Personal & Career Coaching
For people in transition — whether you're navigating a career pivot, building something on the side, or figuring out what's next. I've been there. Let's map it out together.
  • Career transition strategy
  • Personal brand development
  • Side-hustle to startup guidance
  • Interview prep & positioning
  • Leadership & management coaching
  • Accountability & mindset work
Book a Coaching Call →

Sharing what I've learned,
so others can go further.

I've trained teams, mentored individuals, and built curricula across the digital marketing landscape — because growth should be shared.

🏢
Corporate Training & Workshops
Custom training programs for agency and brand-side marketing teams. From programmatic fundamentals to advanced platform strategy — designed for real-world application.
💻
Online Courses & Cohorts
Structured digital courses covering performance marketing, retail media, and career development. Built for self-paced learning with cohort-based accountability.
🤝
1-on-1 Mentorship
Dedicated mentorship for marketers at any stage — whether you're breaking into the industry, pivoting roles, or preparing for leadership. Tailored to your goals.

Topics I Teach

Programmatic Advertising DV360 & DSPs Paid Search Strategy Paid Social Media Retail Media & Amazon Performance Measurement Brand Building Entrepreneurship Career Development Marketing Leadership Go-to-Market Strategy Personal Branding

Ready to build
what's next?

Whether you're looking for a strategic partner, a thinking buddy, or someone who's been where you are — I'd love to hear from you.

onisar@me.com
📍
New York · Los Angeles